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Personas

recognizing our user group

Meet Alex & Lily!

 

After synthesizing research findings, we constructed two personas as a reflection of our core users. With this archetype, we aimed to gather user research data in a way that constantly reminded us of who we were designing for. The majority of the characteristics, pain points, desires, goals, and demographic information of Alex and Lily were derived from interview response recordings. 

 

Based on the critique feedback, we decided to brainstorm solutions catered more to Alex’s persona instead of Lily. One aspect of Lily’s persona revolved around scheduling and coordinating hiking plans. We found this area was heavily explored through other already existing digital products and we felt that incorporating a scheduling element into our problem statement and any potential solutions would not reach the full potential of our project. The scheduling aspect was abandoned after consulting with our professors and peers, and we decided to primarily focus on learning about hiking and easy access to information for Lily’s persona. Our team felt that Alex’s diverse persona was more valuable in terms of containing data ripe for solution space exploration. The personas we devised served as a guide for our users desires and needs.

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AlexPersona
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