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Research Findings

getting to know our users

To understand our users, we conducted user research which consisted of semi-structured interviews and competitive analysis. Each member of our team scheduled and interviewed four potential users. We asked them about their prior hiking experience, thoughts on trail environmentalism, and use of technology. Recording and synthesizing interview responses revealed valuable insights and helped us identify common pain points which include:

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  • Beginner hikers had difficulty coordinating with friends and working around schedules, weather

  • Felt that trash and pollution on trails makes it less enjoyable and takes away from being connected with nature

  • Had no way to know beforehand about damaged areas that can interfere with their hike path

  • Had a hard time figuring out what equipment to carry along the hike

  • Planning hikes takes too much time and energy

  • Desire to stay connected with friends and nature

Utilizing the above user goals and motivations, we scouted, analyzed and identified how existing products met or failed user needs. Our team examined the features and affordances of AllTrails, Washington Trail Association (WTA), and EcoHike as part of this competitive analysis.

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