The story boards were created to visually communicate how our product would be used in the context of hiking. They augmented our user journey map by narrowing the focus on one fragment of the user journey and assisted our team with the lo- fi prototypes by visualizing how users can interact with the digital map and what features should be included in the prototype. We individually designed each of the storyboards with a user pain point and a pathway to address the needs of the user. These were mainly focused on getting the scenario and general approach correctly and had not delved too deep into the specific solution features. These solution ideas in our storyboard developed into more specifically constructed features in our low-fidelity prototype.
The story boards were created to visually communicate how our product would be used in the context of hiking. They augmented our user journey map by narrowing the focus on one fragment of the user journey and assisted our team with the lo- fi prototypes by visualizing how users can interact with the digital map and what features should be included in the prototype. We individually designed each of the storyboards with a user pain point and a pathway to address the needs of the user. These were mainly focused on getting the scenario and general approach correctly and had not delved too deep into the specific solution features. These solution ideas in our storyboard developed into more specifically constructed features in our low-fidelity prototype.
The story boards were created to visually communicate how our product would be used in the context of hiking. They augmented our user journey map by narrowing the focus on one fragment of the user journey and assisted our team with the lo- fi prototypes by visualizing how users can interact with the digital map and what features should be included in the prototype. We individually designed each of the storyboards with a user pain point and a pathway to address the needs of the user. These were mainly focused on getting the scenario and general approach correctly and had not delved too deep into the specific solution features. These solution ideas in our storyboard developed into more specifically constructed features in our low-fidelity prototype.
The story boards were created to visually communicate how our product would be used in the context of hiking. They augmented our user journey map by narrowing the focus on one fragment of the user journey and assisted our team with the lo- fi prototypes by visualizing how users can interact with the digital map and what features should be included in the prototype. We individually designed each of the storyboards with a user pain point and a pathway to address the needs of the user. These were mainly focused on getting the scenario and general approach correctly and had not delved too deep into the specific solution features. These solution ideas in our storyboard developed into more specifically constructed features in our low-fidelity prototype.
The story boards were created to visually communicate how our product would be used in the context of hiking. They augmented our user journey map by narrowing the focus on one fragment of the user journey and assisted our team with the lo- fi prototypes by visualizing how users can interact with the digital map and what features should be included in the prototype. We individually designed each of the storyboards with a user pain point and a pathway to address the needs of the user. These were mainly focused on getting the scenario and general approach correctly and had not delved too deep into the specific solution features. These solution ideas in our storyboard developed into more specifically constructed features in our low-fidelity prototype.
The story boards were created to visually communicate how our product would be used in the context of hiking. They augmented our user journey map by narrowing the focus on one fragment of the user journey and assisted our team with the lo- fi prototypes by visualizing how users can interact with the digital map and what features should be included in the prototype. We individually designed each of the storyboards with a user pain point and a pathway to address the needs of the user. These were mainly focused on getting the scenario and general approach correctly and had not delved too deep into the specific solution features. These solution ideas in our storyboard developed into more specifically constructed features in our low-fidelity prototype.
Research Findings
getting to know our users
To understand our users, we conducted user research which consisted of semi-structured interviews and competitive analysis. Each member of our team scheduled and interviewed four potential users. We asked them about their prior hiking experience, thoughts on trail environmentalism, and use of technology. Recording and synthesizing interview responses revealed valuable insights and helped us identify common pain points which include:
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Beginner hikers had difficulty coordinating with friends and working around schedules, weather
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Felt that trash and pollution on trails makes it less enjoyable and takes away from being connected with nature
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Had no way to know beforehand about damaged areas that can interfere with their hike path
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Had a hard time figuring out what equipment to carry along the hike
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Planning hikes takes too much time and energy
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Desire to stay connected with friends and nature
Utilizing the above user goals and motivations, we scouted, analyzed and identified how existing products met or failed user needs. Our team examined the features and affordances of AllTrails, Washington Trail Association (WTA), and EcoHike as part of this competitive analysis.